Archives for October 2014

NegotiateFew names are as powerful as Oprah Winfrey’s, but how did she build such a strong brand?

The Los Angeles Times wrote, “She may not be an expert in healthful eating or relationships or novels, but millions of people follow her advice anyway. She’s positioned herself as a friend and advisor. But she can also say, ‘I’m one of you.’ That’s important.”[i] In 1986, Oprah Winfrey entered the talk show arena by busting the doors wide open. As Discovery News observed, “She changed the nature of journalism.She became part of the audience and part of the people she was interviewing. She blurred everything together.” [ii] In essence, through her 25 year reign and continuing influence through her OWN (Oprah Winfrey Network), she has changed America as we know it, still frequently appearing on Times and Forbes’ lists of the most influential people in America.

But this question still remains, how did she do it? In short, the answer is persuasion. [Read more…]

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